Curaleaf Celebrates Its Meriden Grand Opening With Ribbons, Coffee and About 131 Visitors

A line of people inside Curaleaf's Meriden store hold a yellow ribbon and a black ribbon across the lobby before the ribbon cutting.
Holding the ribbon at Curaleaf's grand opening in Meriden on September 25. Photo courtesy of Curaleaf.

MERIDEN, CT — Curaleaf's new dispensary on South Broad Street threw itself a party on Friday, September 25, and about 131 people stopped by to celebrate with the staff.

There was a ribbon to cut (two of them, in fact, one yellow and one black), a prize wheel to spin, brand tables to browse and a coffee truck parked out in the lot. When the scissors went through, the team lined up across the lobby broke into applause.

"The day went well. We had a great turnout with the community," said Luz Ayala, the store's manager.

The crowd was heaviest in the afternoon, between 2 and 5 p.m., she said, and one thing about the day will stay with her. "I'll remember customers coming excited to finally walk in after patiently waiting through construction for us to open to the public," Ayala said.

People inside the store clap as the yellow and black ribbons fall after the cut.
Applause as the ribbons come down. Photo courtesy of Curaleaf.

The construction she means happened in plain sight on South Broad Street. The building behind the Edge Fitness Club started out as a McDonald's and spent its later years as the Green Olive Diner, which closed in November 2025, the Record-Journal reported when the city approved the dispensary. Curaleaf opened the store on September 18 as the new home of its Hartford dispensary, and the grand opening a week later was its official hello.

A hometown crew

About 18 people work at the store, Ayala said. Around five of them came from Hartford and the towns nearby, and most of the rest are from Meriden. Curaleaf runs 179 dispensaries across the country, but this one is staffed largely by its own neighbors.

Ayala's answer for why Curaleaf picked Meriden was a compliment to the city. "We selected Meriden because of how progressive the city is, and we are looking forward to establishing connections with this great community," she said.

Curaleaf Meriden employees pose together in front of and behind the store's service counter.
Members of the Meriden store's staff on September 18, the day it opened to customers. Photo courtesy of Curaleaf.

Coffee, a lucky spin and three brand tables

Out front, Travelin' Tom's Coffee parked its turquoise truck, orange awning and walk-up order window included, and served drinks to the grand opening crowd. The Manchester-based truck works events across Connecticut, mostly in Hartford and Tolland counties, with a menu that runs from cappuccinos and frappes to lemonade and hot chocolate.

Two people wearing lanyards stand in front of a turquoise Travelin' Tom's Coffee truck in a parking lot.
Two members of the store's team outside the Travelin' Tom's Coffee truck on grand opening day. Photo courtesy of Curaleaf.

Inside, a "Lucky Spin" prize wheel stood next to a giveaway table. Its hand-lettered wedges offered lighters, key rings, pouches, bags and rolling trays from brands the store carries, among them Select, Dark Heart, Find and Grassroots. One wedge simply read, "Lighter + spin again!"

A rainbow-colored prize wheel stands beside a green-draped table set with giveaway items inside the store.
The Lucky Spin prize wheel and the giveaway table inside the store. Photo courtesy of Curaleaf.

Three brands sold in Connecticut dispensaries set up for the day as well. The Happy Confection, a queer-owned, woman-led and family-run kitchen in Westbrook that makes vegan THC gummies, brought a bright yellow counter. Let's Burn, a Connecticut craft cannabis brand sold through Crisp Cannabis, sent a rep in a black hoodie with the brand's name across the chest. And Amigos worked from a glossy orange counter with its name in big black script.

New to dispensaries? Start with the staff

For someone who has never set foot in a dispensary, Ayala said the first stop is the team behind the counter. "You're greeted by our team ready to educate and assist you with any questions you may have," she said, and she expects newcomers to "leave with confidence."

Adults 21 and over need a government-issued ID to shop. Patients in Connecticut's medical marijuana program bring their state registration as well, and the store keeps a pharmacist on staff for their questions. Orders can be placed at the counter, online or on the touchscreen kiosks mounted on the lobby walls.

The store is Meriden's third cannabis retailer, joining Rejoice Dispensary and Zen Leaf, and the last one the city's zoning allows under its cap of three. It is also one of four Curaleaf stores in Connecticut, with the others in Manchester, Groton and Stamford.

Two weeks into life in Meriden, Ayala said, the welcome has been a warm one. "We've heard many great things about the Meriden community, and everyone's been welcoming and excited to have us here."

Curaleaf Meriden is at 443 South Broad Street. Doors open at 9 a.m. Monday through Saturday and close at 8 p.m.; on Sundays the store is open from 10 a.m. to 6 p.m.


Got a tip? Reach out to us at tips@thequinnipiacpost.com.

Never miss Meriden news

Free local news delivered to your inbox — no spam, unsubscribe anytime.